SeekerBlog

You may have seen the following photo in the legacy media – where the norm
is to select for high emotional impact, presented with no context, no understanding.
In short, non-news.

That photo is from Michael Yon, former Green Beret, author of Danger
Close, who has been doing remarkable reporting from
Iraq for the past half-year (Yon does not consider himself a journalist,
but hasn’t offered a better noun to use). Thanks to this tip from Blackfive I
found Michael’s Yon: Online Magazine a
month ago. Now whenever we get internet access Yon’s blog is my first link.
And today in Ketchikan is my first opportunity to pass on the find.

Currently Michael is exploring the Dohuk area in Northern Iraq, providing
insights into the Kurdish areas that are rarely covered at all by the
legacy media. Writing you will not find anywhere else, plus many superb photos
that greatly improve the reader’s comprehension bandwidth.

Before journeying to Northern Iraq Michael was embedded with the 1-24th Infantry
(Deuce Four) in Mosul. Don’t miss "The
Battle for Mosul" for some fine embedded reporting
and photos.

UPDATE: Michael just posted today, June 13th, the must-read Dispatch
III of The Battle for Mosul.

There is much more than war-reporting – e.g., see this
piece on the media process in Iraq:

Tuesday, May 24, 2005
And now, for the rest of the story….
Mosul, Northern Iraq

The media is an industry; but their business is not to report news. The industry
needs a captive audience to beat the bottom line. The product is advertisement.

This is not a right or wrong. It’s just a business concept for moving merchandise,
and every profession or industry has one. Doctors, soldiers, preachers, lawyers,
journalists: everyone needs to earn a living. Only a reclusive holy man might
argue otherwise, but most holy men also expect alms.

There are probably many reasons why violent acts get more attention than
do acts of kindness. All of these reasons fit somewhere under the heading
of human nature. Any person rummaging around in his or her own head while
asking the simple question, "What do I find interesting?" is bound
to find a few garish relics. Sex and someone else’s bad news will sell.

Finding or generating news can be costly. A good businessperson buys cheap,
sells high. These points are obvious, but less conspicuous is how the media
squeezes news cheaply from Iraq.

Now to our correspondent in the field…
[photo of Frantisek Sulc on his satphone] Tailoring Facts to Fit Expectations.
Frantisek Sulc, a Czech journalist for Lidove Noviny, told me the BBC did
not believe it when he reported that American troop morale was high. They
were concerned he was making friends with soldiers.

The formula followed by foreign (non-Iraqi) journalists here is different
than that used by the local papers back home. Western media cannot free-range
Iraq, asking questions and jotting answers on notepads, particularly where
insurgents cut off the heads of anyone they do not agree with, later posting "news" videos
of their own. Here in Iraq, where bullets are often the background noise,
most news agencies get their daily facts spoon-fed straight from the military.
The basic building block for just about any news item reported in mainstream
press is something called a SIGACT.

SIGACTs are Significant Actions; anything that significantly affects friendly
or enemy forces, from sandstorms to IEDs. SIGACTs originate at the smaller
units and feed to higher units quickly; sometimes in seconds. If a soldier
dies on a dusty street in Mosul, his HQ on FOB Marez might know within seconds,
and soon his higher HQ, then various HQs in Baghdad will learn. People at Central
Command in Tampa might get the news moments later, as will the Pentagon in
Washington. Good or bad, information travels faster than bullets. In fact,
SIGACTs travel faster than bullets every minute of the day.

Public Affairs Offices (PAO) are like news bureaus for the military, constantly
taking SIGACTs and translating them into unclassified press bulletins called "media
releases." Here in Mosul, I see the SIGACTs as they come in, or am with
the soldiers on the ground where SIGACTs grow. But journalists settled in places
like Tikrit or Baghdad rely on the PAO for printed media releases. Once in
hand, the "news" can be broadcast or posted on the internet in
minutes.

There are no PAO officers at Deuce-Four in Mosul. This is a combat unit.
They have a gym, and a place to eat. Yet, a consequence of these media releases
is that they allow the press to appear omnipresent on the battlefield, when
in fact they usually stay close to the Green Zone in Baghdad. Reporters in
places like Miami or Flagstaff also scan the stream of media releases on
official military information websites. They can report "news just into our station" as
if they had a live feed. Satellite communication has made this speed and
sleight of hand possible.

Sometimes service members die and the news is reported around the world before
his or her buddies on base find out. I’ve seen news of car bombs being reported
before the mushroom cloud drifted away. Many journalists carry satellite equipment
allowing live video and nearly instantaneous photo up-links, transmissions
which can also include grid coordinates to the location of the camera.

If it bleeds, it leads…

If US forces are killed or wounded, the SIGACT might start like this:

Blam, Blam, Blam!…explosions…followed by a roar of small arms. So
many weapons firing from so many directions, tracers bouncing off roads, zinging
off buildings, rooms exploding, dust and smoke, a soldier cries out, "I’m
hit!" and his buddies run across a road to help him and another is shot, "I’m
hit!"

Then someone makes the radio call:

"Deuce-Main, Apache-Six, Contact, over." [Deuce-Four
headquarters, this is the Alpha Company Commander]
"Apache-Six, Deuce-Main, send it."
"This is Apache-Six. Heavy small-arms and RPGs vicinity 4-West. Three friendly
casualties, one is litter-urgent. Still in contact. We are in pursuit trying
not to lose contact. Estimate 25 AIF [insurgents], all dismounted. Request
QRF, over."
"Apache-Six, Deuce-Main, QRF spinning up. Warmonger is en route and fast
movers in vicinity. Bulldog Company has a platoon two kilometers west en route
to you. They are under your control time now. Don’t let the AIF break
contact. Over."
"Roger, at least four enemy KIA. All Apache elements remain in contact and
we have them isolated in a four-block area, over."
"Apache-Six, Deuce-Main, keep up the good work, don’t let them get away.
More combat power is on the way to assist in isolation."
"Deuce-Main, Apache-Six, roger, out."

Within seconds, someone will be typing up a SIGACT that might look like this:

SECRET
TACREP: XXXX
Subject: Smalls Arms Engagement
Time/Date: 2120 L 24 May 05
Narrative: Alpha Company 1-24 INF reports small arms and RPG, vicinity….
Reports 3 friendly WIA (1 litter-urgent, 2 routine). 4 Enemy KIA…

When this SIGACT is translated by a PAO, this might come out: "3 US soldiers
were wounded by small arms in Mosul, Iraq. The soldiers were assigned to Task
Force Freedom." News agencies that call or request information will
get some variation of this report.

Such reports flow from all over Iraq to a place in Baghdad called the CPIC
(Combined Press Information Center). The CPIC is like the Uber-PAO for Iraq,
serving all branches of the military, and other nations in the Coalition. The
CPIC collects those reports and makes a release that might go like this:

"3 US soldiers were wounded in a small arms engagement in Mosul. 3
US soldiers from Task Force Baghdad were wounded by a car bomb in Baquba
while conducting convoy operations in Diyala Province. 1 US soldier was slightly
wounded by an IED while conducting combat operations in Baghdad. 2 US Marines
were killed in a Humvee accident in Anbar Province. A Blackhawk helicopter
made an emergency landing near Ramadi. No injuries were reported."

This will hit pages all over the world, but in a newsier voice:

"A US helicopter made an emergency landing near Ramadi under unknown
circumstances. An insurgent website claiming affiliation to Al Qaeda in Iraq
says they shot down the helicopter with a surface-to-air missile. A US military
spokesman would not comment. Elsewhere, one US soldier and two Marines were
killed and seven other service members were wounded in Iraq, along with at
least 18 deaths from a suicide car-bomber near the Syrian border. This brings
total Coalition deaths in Iraq to 1,800. In other news, photos of the former
dictator of Iraq in his underwear have infuriated the Arab world and angered
the Pentagon, which promised a full investigation…"

But news of a baby girl with a circulatory condition who needed surgery getting
medical help from U.S. soldiers and a concerned nurse did not become a SIGACT,
nor will it be included in a media release. So, unless a reporter was embedded
with that unit at that time–and decides to tell the story–no one will ever
know this one small, but powerfully important detail. There are a thousand
such details falling like trees in a forest, but no one is listening for those
kinds of sounds.

I write about them when I can, but there’s an irony to all of this that is
hard to escape. Most of the acts of kindness I witness are done from an instinctive
altruism that almost always seeks anonymity. And there is that other problem
with catching people doing good–the cynical media is quick to ascribe cheap
motivations to soldiers who reveal their humanity through their decency. And
does anyone really care about the soldiers who, after having arrested a suspected
insurgent, then spent the next twenty minutes trying to find a home for the
two little puppies he was keeping?

More, much more – please read the whole thing.