How to (In)validate Your Startup Idea | WePay

How to (In)validate Your Startup Idea | WePay:

If these recommendations are too extreme, treat them as a thought experiment. Just don’t lie to yourself.

A quick (but BIG) caveat: there are VERY notable counter-examples. I think they generally fall into three categories:

Products that solve a problem that people don’t know they have (or one that they can’t articulate), but offer a solution that is so compelling and elegant that it can overcome this obstacle: Dropbox.