Jennie Schmidt is the proprietor of TheFoodieFarmer “Blogging about how your food gets from field to fork”. Jennie is very different from your typical Whole Foods customer, who has never set foot on a farm – she knows farming in depth. In particular she understands the supply chain – which is why she is especially qualified to write the captioned essay on what “right to know” really costs. This is the real deal, carefully researched, first-hand explanations of what is involved in establishing traceability of every ingredient that goes into food on your supermarket shelf. Read Jennie for the particulars. She closes with this summary:
…Those who say GMO labeling won’t add to the consumer’s grocery bill need to go back to Economics 101 and some basic high school math.
True traceability in our food supply system will be hugely expensive.
Its likely that as a nation, we’d never capitalize all that infrastructure to achieve true traceability.
Which goes to the crux of the matter – this isn’t about labeling, as I cited in my last GMO blog, labeling is a means to an end. As noted by many activist groups, the ulterior motive behind labeling is not about a consumer’s right to know, it is about banning the technology.
Say NO to mandatory GMO labeling. Stand for science.
I liked Jennie’s essay so much that I posted the following comment:
Jennie – thanks heaps for taking the time to document some of the true costs that the “right to know” lobby wants to impose on consumers. I’m happy to see you already have a well-deserved pat on the back from Prof. Kevin Folta.
When we see such a “movement” promoting regulations that don’t make sense – that’s a good time to ask “who benefits?” If we follow the incentives we find there are a number of special-interests who are funding this campaign. David Tribe framed the smelly bedfellows as Big Quacka and Big Organic.
A concept from Public Choice economics that helps us understand how these hidden interests operate is called “Bootleggers and Baptists”. In your GMO labeling case the Bootleggers include Whole Foods and trial lawyers. Back in the CA Prop 37 fight I wrote a few posts on this concept, such as How California’s GMO Labeling Law Could Limit Your Food Choices and Hurt the Poor and Scott Andes: Why California’s GMO Labeling Proposition Should be Defeated.
The key idea is that the Bootleggers have learned that the best media reception is obtained by fronting the Baptists, preferably worried-looking moms holding their beautiful babies.
The Bottom Line: if you want to know about food and farming – talk to farmers, not to Greenpeace.