Seeker Blog

This May 2005 MIT Technology Review article by Stewart Brand may be a bit of a surprise for some readers who have classified Brand as "one of those west coast environmentalists". Stewart Brand was the founder of "The Whole Earth Catalog", and many years ago one of the Merry Pranksters of the "Electric Kool-Aid Acid Test". This article demonstrates that he is the best kind of environmentalist - one who attends to the science, not just the old mantras.

Over the next ten years, I predict, the mainstream of the environmental movement will reverse its opinion and activism in four major areas: population growth, urbanization, genetically engineered organisms, and nuclear power.

Reversals of this sort have occurred before. Wildfire went from universal menace in mid-20th century to honored natural force and forestry tool now, from “Only you can prevent forest fires!” to let-burn policies and prescribed fires for understory management. The structure of such reversals reveals a hidden strength in the environmental movement and explains why it is likely to keep on growing in influence from decade to decade and perhaps century to century.

The success of the environmental movement is driven by two powerful forces—romanticism and science—that are often in opposition. The romantics identify with natural systems; the scientists study natural systems. The romantics are moralistic, rebellious against the perceived dominant power, and combative against any who appear to stray from the true path. They hate to admit mistakes or change direction. The scientists are ethicalistic, rebellious against any perceived dominant paradigm, and combative against each other. For them, admitting mistakes is what science is.

There are a great many more environmental romantics than there are scientists. That’s fortunate, since their inspiration means that most people in developed socie­ties see themselves as environmentalists. But it also means that scientific perceptions are always a minority view, easily ignored, suppressed, or demonized if they don’t fit the consensus story line.

The reader-of-the-whole-thing will be rewarded, because Stewart Brand is paying attention - contributing a number of memorable observations.

E.g., did you know that "the Amish, the most technology-suspicious group in America (and the best farmers), have enthusiastically adopted GM crops."?

On the inversion of Erlich’s Population Bomb and the role of cities:

The environmentalist aesthetic is to love villages and despise cities. My mind got changed on the subject a few years ago by an Indian acquaintance who told me that in Indian villages the women obeyed their husbands and family elders, pounded grain, and sang.  But, the acquaintance explained, when Indian women immigrated to cities, they got jobs, started businesses, and demanded their children be educated. They became more independent, as they became less fundamentalist in their religious beliefs. Urbanization is the most massive and sudden shift of humanity in its history. Environmentalists will be rewarded if they welcome it and get out in front of it. In every single region in the world, including the U.S., small towns and rural areas are emptying out. The trees and wildlife are returning. Now is the time to put in place permanent protection for those rural environments. Meanwhile, the global population of illegal urban squatters—which Robert Neuwirth’s book Shadow Cities already estimates at a billion—is growing fast. Environmentalists could help ensure that the new dominant human habitat is humane and has a reduced footprint of overall environmental impact.

And Brand appreciates Amory Lovins:

Years ago, environmentalists hated cars and wanted to ban them. Then physicist Amory Lovins came along, saw that the automobile was the perfect leverage point for large-scale energy conservation, and set about designing and promoting drastically more efficient cars. Gas-electric hybrid vehicles are now on the road, performing public good. The United States, Lovins says, can be the Saudi Arabia of nega-watts: Americans are so wasteful of energy that their conservation efforts can have an enormous effect. Single-handedly, Lovins converted the environmental movement from loathing of the auto industry to fruitful engagement with it.

Someone could do the same with nuclear power plants. Lovins refuses to. The field is open, and the need is great.

This is a short read - well worth your time.