Developers search for killer apps for the social operating system.
Facebook Platform, an application program interface (API) that developers can use to build applications within the social-networking site Facebook, has created a Silicon Valley gold rush. The API gives developers a great deal of access to Facebook’s social resources. Developers can build applications that fit in several slots on users’ profile pages; have access to information from users’ profiles, friend lists, and friends’ profiles; publish information through the News Feed on Facebook; and send alerts and requests. Users can add and remove applications with the click of a button. Since the launch of Facebook Platform in May, more than 2,000 applications have been made available on Facebook.
“Facebook is now a social operating system,” says Salil Deshpande, a partner at Bay Partners, which is funding Facebook application developers through its AppFactory program. “There are going to be applications on top of [this and other] social platforms that we can’t imagine yet,” he says. Although so far many of the applications developed are simple, developers can use their access to the Facebook network to make heavily personalized applications that draw information from the activities of a given user’s friends.
Of course, part of the reason for the explosive growth in the creation of these applications is that their target audience is, by its nature, viral and active. Facebook is made up of 30 million users who have frequent and meaningful contact with each other. When a user likes an application, she invites her friends, and these friends invite their friends in turn. The result is that an application can grow exponentially in popularity.
RockYou, a company devoted to developing widgets for social-networking sites, is one of the companies specializing in viral marketing. Lance Tokuda, CEO, says his company plans to make money by using popular Facebook applications to advertise less popular applications, collecting a fee for each new user the company’s advertising attracts. Tokuda says the service will be helpful to big companies that are designing applications as a way of advertising to Facebook’s demographic and that have discovered that their applications aren’t attracting enough users to allow them to grow virally. To increase his company’s reach, Tokuda says, RockYou has created its own platform within Facebook Platform: an application called SuperWall. Typically, a person wanting to use an application has to convince his friends to install it as well. SuperWall allows people to use participating applications even if they’re not installed at both ends.
So far, viral marketing seems to work. For example, RockYou’s fast-growing application Likeness, a game in which users compare themselves with friends and movie stars, is adding more than 8,000 users an hour, and it has added more than one million in the past week, according to the tracking site Appaholic. Jesse Farmer, who runs Appaholic, says that Web developers traditionally hope for around 10,000 users in the first week.
Things are not going well at all in Southern Iraq, at least around Basra writes Military historian Max Boot:
…Now the militias are feeling their oats and the British are feeling under siege. The palace in Basra that serves as their headquarters has become one of the most-mortared positions in all of Iraq—according to the Times, the troopers call it the “worst palace in the world.”
The British difficulties have been exacerbated by their well-publicized decision to reduce their troop levels in Iraq, and to pull back from the center of Basra to a compound located outside of town. Far from placating the armed gangs, the British decision has only emboldened them. Everyone, it seems, is determined to get a last lick in—no doubt trying to establish “anti-colonial” bona fides in the coming struggle for power.
There is a lesson to be learned here by advocates of an American troop drawdown. Even if the drawdown were to be only partial, it could easily get out of hand by creating the perception that we’re on the way out and can be attacked with impunity. As Napoleon said, “In war, moral considerations account for three-quarters, the actual balance of forces only for the other quarter.” If we set a withdrawal timetable, the moral balance will tip against us even faster than the actual balance of forces—with deadly consequences.
We can avoid that problem by sticking with the “surge,” which, as another Times article notes, is working. This one is an op-ed written by Michael O’Hanlon and Kenneth Pollack of the Brookings Institution, who have just returned from Iraq with a glowing report on all the progress that General David Petraeus and his soldiers are making. Pollack and O’Hanlon echo the sense of cautious optimism that I have been feeling for the past several months. That’s pretty significant coming from two Democratic analysts who, as they note, “have harshly criticized the Bush administration’s miserable handling of Iraq.”
Here’s the beginning of the NY Times article linked by Dr. Boot:
BASRA, Iraq — As American troop levels are peaking in Baghdad, British force levels are heading in the opposite direction as the troops prepare to withdraw completely from the city center of Basra, 300 miles to the south.
The British intend to pull back to an airport headquarters miles out of town, a symbolic move widely taken by Iraqis as the beginning of the end of the British military presence in southern Iraq.
The scaling down by America’s largest coalition partner foreshadows many of the political and military challenges certain to face American commanders when their troops begin withdrawing.
Skepticism is widespread in Basra, as in Baghdad, about whether Iraqi forces are ready to take over. The British and the Americans will have to assuage the fears of Iraqis that they are being abandoned to gunmen and religious extremists. And each is likely to face intensified attacks from propaganda-conscious enemies trying to claim credit for driving out the Westerners.
As the British prepare for the withdrawal from the city center — and the wider transition of handing over Basra Province to Iraqi security forces during the coming months — Brig. James Bashall, commander of the First Mechanized Brigade, concedes that his men will almost certainly “get a lot of indirect fire as we go backward.”
…Mustapha Wali, a 49-year-old teacher, was blunt. “If they withdraw, we will live in a jungle, like the early days,” he said. “The parties control the government, and the aim of officials is to fill their pockets with money, millions of dollars inside their pockets and nothing to the city.”
The educated and secular middle classes fear that the Iraqi security forces — particularly the police — are hopelessly infiltrated by the extremist Shiite militias and Iranian-backed Islamist parties competing, often murderously, for control of Basra’s huge oil wealth.
Basra, an overwhelmingly Shiite port city controlling Iraq’s gateway to the Persian Gulf, is much less affected by the Sunni-Shiite sectarian violence plaguing Baghdad. But, as a June 25 report by the International Crisis Group concluded, it is virtually controlled by Shiite militias.
…The report by the International Crisis Group, a nonprofit organization that seeks to prevent or resolve deadly conflicts, concedes that a recent British-led crackdown was a “qualified success” in reducing criminality, political assassinations and sectarian killings, yet nevertheless concludes that Basra “is an example of what to avoid.”
It said the British had been driven into “increasingly secluded compounds,” a result, the report said, that was viewed by Basra’s residents and militia as an “ignominious defeat.”
Are Pelosi and Reid learning anything?
The latest quarterly report on the state of global outsourcing from TPI, a consultancy, was published earlier this month. It showed that both the number and value of contracts awarded during the first half of this year had declined in comparison with the same period in 2006. In 2007 the total value of contracts awarded in the first six months was the lowest since 2001 (see chart).
Dan Drezner:
Three years ago, I argued in Foreign Affairs that the growth projections about offshore outsourcing were wildly overstated. Others have suggested that growth projections about offshore outsourcing are wildly understated.
This Economist story provides a point for me and against the Blinder-Friedman hypothesis:
The latest quarterly report on the state of global outsourcing from TPI, a consultancy, was published earlier this month. It showed that both the number and value of contracts awarded during the first half of this year had declined in comparison with the same period in 2006. In 2007 the total value of contracts awarded in the first six months was the lowest since 2001….
As growth slows it is clear that making money is becoming more difficult for outsourcing firms. Competing on price is getting ever harder. Established vendors are hiring workers in the same low-cost locations as their offshore rivals—the likes of Accenture and IBM have been furiously ramping up their operations in India, for example. One response is to keep searching for ever-cheaper locations, both within India and outside it, but a race to the bottom on price threatens both the quality of service and profit margins. For the top-tier providers, the way to stand apart from the crowd is to deliver more valuable services….
“When farm prosperity is as good as it is right now, this is the time to reform,” said Representative Paul D. Ryan, Republican of Wisconsin and a member of the dissident group. “If we can’t reform these farm programs at this moment in our history, we will never be able to do it.”
For in-depth background on the scandal of ongoing New Deal farm giveaways Cato published a podcast of their seminar Freeing the Farm: A Farm Bill for All Americans.
Re-Ice the Arctic? And four other thinking-outside-the-box suggestions for arresting global warming or for adaptation to the effects of warming. All of these are “Plan D” options in case mitigation efforts turn out to be insufficient. There’s some innovative thinking here — I especially liked the apparent elegance of inventor Phil Kithil’s ocean-cooling “pumps” to sap heat from hurricanes to reduce their intensity. And the concept of undercutting the market for cheap rainforest wood by mass-producing genetically engineered trees.
Is this another example of an X-Prize opportunity? And thanks to Glenn for the link.
“For now, I find being an independent more fun,” Lieberman said. “The partisanship in this place is out of control. As an independent I’ve got the opportunity to speak out against that.”
From an interesting interview with Sen. Joe Lieberman at The Hill.
Bruno Giussani’s blog is one of the most reliable sources of accurate info on Nicholas Negroponte’s One Laptop Per Child initiative. Bruno’s bulletin today is titillating: commercial sales by September 2007 — buy two, get one laptop — funding the other laptop for a developing world child.
Bruno’s “intel” is that the Intel/OLPC squabble may be terminated:
Rolling out large numbers of computers could be made easier by last week’s announcement that OLPC and Intel — which until then had pursued competing inexpensive computers for developing countries (OLPC’s laptop is built around a chip by AMD, Intel’s main competitor) — have agreed to work together.
Bruno’s post is very link rich for those who want to keep up with Negroponte’s project.
Technorati Tags: OLPC
…well-placed sources say that today’s FISA-compliant TSP is only about “one-third” as effective as the 2005 version–which, in turn, was less comprehensive than the original program. This is shocking during a summer of heightened threat warnings, and should be unacceptable to Congress and the American people.
An update from attorneys Rivkin and Casey on the Terrorist Surveillance Program. It’s a challenge to understand what the TSP is and is not, and the nuance of what it means to civil rights — this op-ed helps. Also highly instructive is this April 27, 2007 Heritage Foundation seminar featuring former Deputy Assistant Attorney General John Yoo: Listening For Terrorists: Surveillance Programs—Lessons Learned and the Way Ahead.
I first heard this as a podcast — illuminating to say the least.
Brookings heavy-hitters Pollack and O’Hanlon return from Iraq with a new outlook:
VIEWED from Iraq, where we just spent eight days meeting with American and Iraqi military and civilian personnel, the political debate in Washington is surreal. The Bush administration has over four years lost essentially all credibility. Yet now the administration’s critics, in part as a result, seem unaware of the significant changes taking place.
Here is the most important thing Americans need to understand: We are finally getting somewhere in Iraq, at least in military terms. As two analysts who have harshly criticized the Bush administration’s miserable handling of Iraq, we were surprised by the gains we saw and the potential to produce not necessarily “victory” but a sustainable stability that both we and the Iraqis could live with.
After the furnace-like heat, the first thing you notice when you land in Baghdad is the morale of our troops. In previous trips to Iraq we often found American troops angry and frustrated — many sensed they had the wrong strategy, were using the wrong tactics and were risking their lives in pursuit of an approach that could not work.
Today, morale is high. The soldiers and marines told us they feel that they now have a superb commander in Gen. David Petraeus; they are confident in his strategy, they see real results, and they feel now they have the numbers needed to make a real difference.
…
But for now, things look much better than before. American advisers told us that many of the corrupt and sectarian Iraqi commanders who once infested the force have been removed. The American high command assesses that more than three-quarters of the Iraqi Army battalion commanders in Baghdad are now reliable partners (at least for as long as American forces remain in Iraq).
In addition, far more Iraqi units are well integrated in terms of ethnicity and religion. The Iraqi Army’s highly effective Third Infantry Division started out as overwhelmingly Kurdish in 2005. Today, it is 45 percent Shiite, 28 percent Kurdish, and 27 percent Sunni Arab.
…
In the end, the situation in Iraq remains grave. In particular, we still face huge hurdles on the political front. Iraqi politicians of all stripes continue to dawdle and maneuver for position against one another when major steps towards reconciliation — or at least accommodation — are needed. This cannot continue indefinitely. Otherwise, once we begin to downsize, important communities may not feel committed to the status quo, and Iraqi security forces may splinter along ethnic and religious lines.
How much longer should American troops keep fighting and dying to build a new Iraq while Iraqi leaders fail to do their part? And how much longer can we wear down our forces in this mission? These haunting questions underscore the reality that the surge cannot go on forever. But there is enough good happening on the battlefields of Iraq today that Congress should plan on sustaining the effort at least into 2008.
Michael E. O’Hanlon is a senior fellow at the Brookings Institution. Kenneth M. Pollack is the director of research at the Saban Center for Middle East Policy at Brookings.
A fascinating overview from Michael Yon on how the combat operations centers and UAVs do their work. An excerpt:
At battalion level, maybe ten soldiers sit in front of these and other screens. One soldier will be the S-2, or intelligence. Another will monitor counter battery radar. Another will communicate with those who operate the UAV, which often is launched and controlled from elsewhere. The battalion can “task” the UAV, but an outside unit actually maintains, launches and flies it. The more high-flying UAVs might be operated from back in the United States.
The larger the unit, the more control stations in the TOC. Whereas company-level TOCs generally are limited to little more than a radio and a map, those at the battalion level are more like nerve centers which actually help coordinate battles, hence the person in charge is called the “Battle Captain.”
The next level up is the brigade and the thirty or so officers and soldiers at a brigade TOC will be clustered around computers and monitors at different stations, often three rows deep. In something reminiscent of the early NASA days, the Battle Captain sits up front in the first row, with computer screens wrapped around cockpit-like. At the next highest level up, the Division HQ, the TOC really looks like a NASA control center.
On Saturday morning about 0300 0n 23 June, a jet roared low and loud over the tents. Some soldiers rolled out of their cots to the floor, thinking it was “incoming.” I lay there in the tent looking into the darkness. The night was quiet for now. A few minutes later, I heard a Shadow launch from its catapult in the distance, sounding like a weed eater flying into the ink. Something was up. But that’s normal here in Baqubah for 3-2 Stryker Brigade Combat Team. I couldn’t sleep, so rolled out of bed and pulled on my boots.
Units in Iraq that aren’t fighting much seem more intent on keeping their TOCs top-secret. I’ve seen exceptions, but as a general rule, access seems to increase with action, and in the case of 3-2 SBCT, embedded journalists are given full access 24/7. Journalists actually are given more access than they possibly can handle. They can stay all day and night, coming and going as suits their needs. They can go off on missions, and then come back to watch from the TOC as missiles and bombs splash across the television screen just like on those History Channel shows, only here, a few seconds later the TOC rattles from the blasts.
So I walked into the TOC at about 0320 that Saturday morning, and there was a video feed coming in from an F-16. Crosshairs were steady on a house the pilot was circling. We could sometimes hear the jet as it orbited over the Baqubah. The Shadow was circling the same house but from a lower altitude.
And an insight into big media reportage not likely to be found elsewhere. Michael Gordon is one of my reliable sources; need to look into Zavis, who I do not know.
A week after serious fighting began on 19 June, I watched as Michael Gordon of the New York Times and Alexandra Zavis of the Los Angeles Times tried to tally civilian deaths. After being out and seeing the battle first-hand, Gordon and Zavis were a few feet away from me, talking with Major Robbie Parke and comparing notes, trying to figure out the civilian deaths, and finally arriving at a consensus of about 7. Their earnestness was not an agenda-driven hunt for collateral damage victims. A number that low—and five of those deaths were from a single explosion that locals said had come from a US bomb—is almost unbelievable, considering the amount of firepower that had been used. Except when commanders have made avoiding civilian casualties a primary part of the battle plan, which is a basic tenet of counterinsurgency warfare. It’s hard to build civic relationships out of body parts.
Now, back to tonight’s terrorists…
The F-16 and Shadow both beamed down live images of the house where the terrorists had hidden after firing on US forces. Now was option time. Which weapon to use? There were so many choices: mortars, missiles, and cannons of various sorts, among others. With the enemy hiding in the building, an F-16 and a Shadow orbiting in the black above, both peering down on thermal mode, the Battle Captain asked the Air Force experts,(the JTACs) what weapons the F-16 was carrying. As a JTAC started ticking off a long list, I was thinking, “How in the world to do those little jets carry all that?” In fact, I believe they were reading down the list for two jets flying in the same package. They carry a mixture of weapons cross loaded between the jets so that they will have the black magic needed for a likely situation.
In addition to the F-16’s bombs of various sorts, there was the MLRS rocket system dozens of miles away that had been precisely punching rockets through Baqubah rooftops for days. The MLRS had been flattening buildings that were rigged as giant bombs. There were the 155mm cannons on this base that can hit and flatten anything in Baqubah and beyond. The Apache helicopters could spin up with their rockets and cannons. Infantrymen could just roll in. Or tanks. Or Bradleys. Or Strykers. Even Humvees. The idea was to use just the amount of force to kill the enemy fighters, but leave everyone in the surrounds unscathed, if possible. If that was not possible, often they would simply not fire, but other times they would. Judgment call.
By about 0400, the Battle Captain had decided to use 120mm mortars. As a reference, if a 120mm were to land on a car, the car would be obliterated, but a 120mm would not be enough to flatten a decent house. The first round was shot, and the explosion left a black-hot thermal cloud on the two video screens. The impact looked hundreds of yards off target. Successive shots did not hone it, but got worse. It was starting to look like a turkey shoot, so the Battle Captain ordered the mortars to cease fire and refused to consider using the mortars again for that mission.
Making a city work, and things you didn’t know that your military knows…
…The idea is to get the Iraqis to run their own cities but most of the old leaders are gone, and the new ones are like throwing babies to cow udders. Many just don’t know what to do, and in any case, most of them have no natural instinct for it. So our soldiers are mentoring Iraqi civil leaders, which is a huge education for me because I get to sit in on the meetings. The American leaders tell me what they are up to, which amounts for free Ph.D. level instruction in situ: just have to be willing to be shot at. (The education a writer can get here is unbelievable.) Meeting after meeting—after embeds in Nineveh, Anbar, Baghdad and Diyala—I have seen how American officers tend to have a hidden skill-set. Collectively, American military leaders seem to somehow intuitively know how to run the mechanics of a city.
Michael offers remarkable video of LTC Johnson meeting with Iraqi Army officials to figure out how to get diesel fuel delivered. For the video you need to <read the whole thing> and please click Michael’s support me link.
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