Long and short: Yesterday personal genomics was an oddity. Today, it’s an industry.
Today marks another entrant in the personal genomics game: Navigenics, the much anticipated startup out of Redwood Shores, Ca, is open for business.
The company arrives as direct competition to 23andMe and DeCodeMe, both of which began offering direct-to-consumer genotyping last year. Navigenics was originally planning to launch around the same time as the competition, but ended up taking several months longer to fine-tune it’s product. As planned, Navigenics is taking a more clinical approach to personal genomics, with a more overt pitch towards the medical implications.
I had the opportunity to visit the company last week and get a preview of the service. Here are a few standout observations.
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