Like Ron Conway, Sequoia is advising its companies to hunker down.
…They made sure that entrepreneurs understand the new realities they face, like smaller fund-raising rounds, customers that are slow to sign on to new services, fewer acquisitions for smaller sums and a very long road to an initial public offering of stock. They repeated their advice to start-ups: cut costs, get profitable and “spend every dollar as if it were your last.” They said it would be the survival of the quickest — as in, the quickest to slash expenses.
The final message: “Get real or go home.”
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