Another do-not-miss lecture (MP3 podcast) at the Stanford Technology Ventures Program by Tom Kelley, founder and GM at the world-renowned design firm, IDEO, presents five core practices that enhance creativity.
1. Think like a traveler
2. Treat life as an experiment
3. Cultivate an attitude of wisdom
4. Use your whole brain
5. Do what you love
This is the typical principal of “do what you are passionate about”. I especially like Tom’s formulation of Jim Collins’ “three circles”:
- What are you good at
- What are you born to do
- What will they pay your to do
and then fit the intersection into the cultural box, where you can work with people who like you and what you do.
There are nine terrific video segments from Kelley’s talk on the Stanford ETL site. Associated with each segment is the transcript of that video.
Jens Schumacher at developer Atlassian does a nice of job of summarizing Tom’s talk - so I don’t need to repeat. But don’t miss the full podcast, plus the ETL videos.
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