Greg Koenig: How Apple Makes the Watch

Making the watch

Greg Koenig is investigating the secrets of Apple’s manufacturing superpowers. His latest walkthrough “How Apple Makes the Watch” is a detailed narration of what we see in the Apple Watch Craftsmanship videos. 

Apple is the world’s foremost manufacturer of goods. At one time, this statement had to be caged and qualified with modifiers such as “consumer goods” or “electronic goods,” but last quarter, Apple shipped a Boeing 787’s weight worth of iPhones every 24 hours. When we add the rest of the product line to the mix, it becomes clear that Apple’s supply chain is one of the largest scale production organizations in the world. 

While Boeing is happy to provide tours of their Everett, WA facility, Apple continues to operate with Willy Wonka levels of secrecy. In the manufacturing world, we hear rumors of entire German CNC mill factories being built to supply Apple exclusively, or even occasionally hear that one of our supplier’s process experts has been “disappeared” to move to Cupertino or Shenzhen. While we all are massively impressed with the scale of Apple’s operations, there is constant intrigue as to exactly how they pull it all off with the level of fit, finish and precision obvious to anyone who has examined their hardware.

This walkthrough is a detailed narration of what we see in Apple’s Watch Craftsmanship videos. Of course, we only get to see a mere fraction of the process; I’ve tried to provide plausible explanations for the likely steps taking place between the processes shown on film, but these are assumptions and are included only to provide a more satisfying and complete narration.

Check out the videos — I kept Greg’s walkthrough handy on my iPad for reference. Next I’m going to study “How Apple Makes the Mac Pro”. To keep up with Greg follow @gak_pdx.