Kevin Folta’s Florida colleague reflects on conflicts in biotech communication outreach

I was very pleased to read Dr. Curtis Hannah's comments this morning at Genetic Literacy Project. Curtis Hannah is especially well-qualified to comment because he is a faculty member at the same university. He knows how things work in Folta's real world. First, Dr. Hannah explained several reasons why this hypothesis makes no sense: “Dr. Kevin Folta works on his biotech outreach project because he's so well compensated for the outreach by Monsanto and the University”. Dr. Curtis:

The “talk-for-travel-money” scenario outlined above makes a testable hypothesis. If the funding is what motivates Dr. Folta to give public lectures, then without Monsanto funding, Dr. Folta would not give these presentations. It is that simple and it is easy to test. Was Dr. Folta talking publically about the science of transgenic plants before funding from Monsanto? The answer is yes. Hence, this does not fit the scenario outlined above. There is no cause and effect here — despite the demonization campaign underway on the web.

Second, regarding the claim that Dr. Folta's outreach efforts result in higher standing, better compensation at University of Florida — anyone who knows how such a university works will tell you this is a ridiculous hypothesis.

While outreach efforts are receiving more and more attention, as they should, it does not formally fit into any of the functions outlined above. It is akin to serving on a committee. You might get a pat on the back, but I can say categorically, outreach and committee service will not get you tenure or promotion at the University of Florida. In a very real sense, time spent on outreach and public education takes away from time that could be spent on activities that lead to tangible, material rewards.

The second point is one of the reasons I was personally so furious about this “Asymmetric Warfare” attack. For years I've been a beneficiary of Dr. Folta's public eductation efforts. Every week I see @KevinFolta gently explaining on Twitter, the Illumination blog and other fora. I know what time it is in Florida. It's very obvious to me that Dr. Folta is taking time away from his family to help the world understand biotech. I'm repeatedly amazed at how effective he is handling the often-hostile challenges.

Please read Dr. Hannah — there's much more.